![]() sales of Rockstar energy drinks 2015-2022 sales of Red Bull energy drinks 2015-2022 sales of Full Throttle energy drinks 2015-2022 In overall sales across all brands, Red Bull North America is the leading energy drink company in the United States, with 1.4 billion dollars in sales compared to Monster Beverage Corp’s 1.23 billion dollars. Both companies’ brands occupy eight spots of the top ten top selling energy drinks. Monster’s primary rival in the energy drinks category is Red Bull, whose main brand controls 42.5 percent of the market, compared to Monster’s 30.1 percent market share. ![]() Monster ties its advertising and image to sports, sponsoring a variety of racing competitions, MMA fighters, Esports competitors, and the X Games. In the United States, there are 34 different varieties of Monster branded energy drinks. Monster energy drinks are marketed by the Monster Beverage Corporation and were first introduced to the market in 2002. Globally, net sales peaked at 4.6 billion dollars in 2020, with even larger growth of nearly 50 percent over the same time period. dollars in 2022, an increase of over 510 million U.S. Sales of Monster energy drinks reached around 1.49 billion U.S.
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